Course Description

JOIN NOW: Enrollment is open for the Spring 2019 session! Only 27 spots available.

Would you like to build a highly engaged YouTube channel that turns views into income in 8 weeks?

Are you an aspiring YouTube Creator who wants to increase your views, subscribers, and income through YouTube?

Well we’ve got good news for you, because we’ve just opened enrollment for the Spring 2019 class of Video Labs starting on March 26th, 2019!

WARNING:  We only allow 27 people into the program at any one time, and the last class filled up in 5 days!

So, if you’re looking for explosive growth with your brand with more views, engaged subscribers, and income through YouTube…

Then please watch the video and read through this page. Join me, my Video Creators team, and 26 other dedicated creators and let’s grow your channel together!

Results From Other Creators

Video Labs is an essential tool that helped me transition from being a lost hobbyist into a full time creator. Now I have TOO MANY opportunities thanks to the course. I highly recommend it to anyone serious about succeeding on YouTube.

Mitch ‘Dash’ Dostine
247,000+ Subscribers

I thought I knew what I was doing from watching Tim's videos on YouTube, but this class goes so in depth and it's personalized to your channel.  Not only do we touch base on how to make your channel look good and subscribable, but we also talked about how to make it an actual business and having income.  It has totally changed my YouTube life. Thanks Tim!

Jana Barnard
26,000+ Subscribers

We were having trouble getting our channel to grow and knowing exactly what the problems were. The Video Labs course was a great tool for working through all these trouble spots. Our subscriber growth started to increase before we even finished the course! I highly recommend this course if you want to make your channel better and get more subscribers and views.

Jon Townsend
744,000+ Subscribers

The Truth about YouTube Success in 2019

The YouTube game has changed.

Gone are the days where you could just upload a video and sit around HOPING to get more views and subscribers.

And sadly, what happens all too often is passionate, creative video creators who have a message worth spreading give up because their videos get lost in the recesses of YouTube.

So what is the key to breaking through the noise on YouTube?

Is it watch time? Better thumbnails? Optimizing search results?

How do you get your videos to be suggested along side other videos? What goes into creating a discoverable video?

And how do you turn your views into engaged subscribers that ultimately builds a predictable income through YouTube?

We've Developed a System for Building a Highly Engaged YouTube Channel in 8 Short Weeks

The Video Creators team and I have spent the last 14 years dedicated to cracking the code of exponential growth on YouTube.

Since launching in 2013, we've now helped thousands of YouTube creators grow their channels, working with everyone from aspiring YouTubers just starting out, to some of the biggest brands in the world like Disney and Budweiser.

And after years of testing, distilling down all of our best tactics into a simple proven system, we’ve developed an 8 week program that any channel can use to build a highly engaged following on YouTube.


Video Labs

VIDEO LABS: Specifically designed for YouTube Creators who want to increase their views, subscribers, and income through YouTube

Video Labs is a step-by-step program specifically designed to help you build a highly engaged YouTube channel in 8 short weeks.

We’ll start by upgrading your channel's branding, as well as enhancing the viewer experience. Then we’ll move on to Video discoverability and boosting engagement to increase your monthly views and subscriber growth.

The best part is, the Video Labs methodology works in ANY industry.  We've helped everyone from vloggers, to Fortune 500 companies, to influencers, and hobbyists.

So whether you're:

  • Starting from scratch and want to turn YouTube into a Full-Time Income
  • A Seasoned YouTuber who wants to grow their channel faster
  • Or an entrepreneur who wants to increase Your Traffic and Sales Through Video

… we'll give you everything you need to grow your YouTube channel.

Here's How It Works

8 Week Proven Video Framework

Combining cutting edge YouTube growth strategies with proven branding and marketing techniques, each week you’ll get a specific video training, going in depth on a topic that prepares you for the weekly assignment.

Fast Action Exercises

With implementation exercises at the end of each week, you'll immediately apply what you learn and get feedback from your coach and the rest of the group.

Highly Intimate Community

We cap each class at 27 creators in order to build an intimate, custom-tailored experience. It includes access to an exclusive Facebook group for you to get quick feedback and hold you accountable to achieve your goals.

LIVE Weekly Calls with Tim

Each week, for the entire 8 weeks, you’ll jump on a call with me and ask questions directly about how to take your channel to the next level using the principles you learned that week.

Dedicated YouTube Growth Expert

You'll also be assigned a dedicated YouTube Growth Strategist whom I've personally trained. This person will hold your hand through the entire process and give you feedback as you go through the 8 weeks.

Extensive Channel Review

At the end of the program, the cherry on top bonus is getting a channel review from other creators in the group. You'll get a written strategy game-plan for future growth after Video Labs ends.

Stories from Other Creators

Listen to what some other YouTube creators have to say about their experience in Video Labs.

Results Creators Have Experienced

Creators have experienced a lot of very exciting results while going through the Video Labs course. As much as I’d like to take credit for their successes, I can’t. Their hard work through the assignments and dedication to the process is part of why they’re seeing such astounding results.

  • StarWars IRL saw all of his stats double over the course of Video Labs, including his audience retention, the percentage of people clicking on end screens, and views overall.
  • Karen Campbell posted in our private Facebook group and said, "I just noticed a big BUMP in subscribers today. I looked into it and it looks like I just got featured on YouTube's home page! This is working!"
  • Joanie Simon said, "It works! I released a new video yesterday putting into practice everything we've learned so far. Views are up by 124%, Watch Time up by 150%, and audience retention is at almost 60%!"
  • Sara Raymond was blown away when she shared with the group that, "My last video blew my previous 36 hour record away! I'm at almost 9,400 views in the first day and a half!"

Of course, all of them will tell you that the most valuable part of the course is easily the relationships each of them built with each other. The small, intimate nature of the group makes it easy for every creator to become personally invested into the channels of everyone else in the group.

Host and Lead Trainer

Tim Schmoyer

Tim Schmoyer,
Host, Lead Trainer

Tim Schmoyer

On March 2, 2006, I created my first YouTube channel and started making videos with the girl who later became my wife.

Since then I’ve created and published almost 3,000 videos, personally worked with almost 1,000 YouTube creators, done YouTube strategy for Disney, HBO, Warner Brothers, eBay, Budweiser, and more. So far our clients have grown by over 14 billion views and 61 million subscribers with us!

In 2013 I started Video Creators to train other creators to master the YouTube platform and use it as a place to spread messages that change lives.

This Video Labs course is a small part of that.

400 to 100,000 Subscribers in Less Than a Year

Schellea Fowler,
Creator of, "Fabulous 50s"

Schellea started Video Labs with 400 hard-earned subscribers.

While implementing the process we teach with a lot of hard work, she started to seeing results a few weeks into the course.

Within 1 year she had grown her lifestyle channel to over 100,000 subscribers, targeting women over 50 years old.

Your 2019 Video Labs Curriculum

The live sessions start at 2:00pm Eastern Time and will last between an hour to an hour and a half. Each session is designed to be an interactive learning experience and includes:

  • Follow-up on the previous week’s assignment.
  • Q&A on that week’s topic.
  • Channel reviews of creators in the group.

Here’s a schedule of topics and issues we’ll discuss in each session (subject to change):

Date Topic Details
March 26
Introductions In Week 1 we'll prepare your channel for success.  With case studies, an overview of the entire program, and setting your initial goals for the 8 weeks.

We’ll also discuss how to create a, "Unique Value Proposition," for your subscribers to separate your channel and business from the competition.
April 2 Upgraded Branding For A Consistent Experience In Week 2 we'll discuss the fundamentals of branding and hone in on a specific target audience.

We'll also dive deep into how you can create compelling videos that connect with your audience on a deeper level.
April 9
Primal Branding to Create Raving Fans In Week 3 you’ll learn the 7 "Primal Codes" that all successful brands have.

You’ll also learn how to integrate Primal Branding into your channel, and why it’s the best way to build raving fans.
April 16
Amping Up your Channel Experience Then in Week 4 we'll start getting into the brass-tacks of optimizing your channel experience so that new viewers quickly convert into subscribers.

Before we can start bringing in a new audience, we first need to setup our channel so that new viewers stick around.
April 23
The Fundamentals of Video Optimization and Discoverability In Week 5 we'll focus on increasing your channel discoverability. One of the main ways to do this is increasing your watch time and session watch time. You'll learn to use playlists, end screens, and cards to do this.
April 30
Advanced Discoverability Tactics And Suggested View Strategies In Week 6 we'll learn how to create compelling headlines and thumbnails specifically for YouTube. This will make a big difference in your click-through rate and views.

But a high click-through rate and views means nothing unless you hold the viewer's attention for more watch time. We'll discuss strategies for that, too.
May 7
Boosting Viewer Engagement And Creating A Community This is the "Holy Grail" of YouTube metrics. In Week 7 you'll learn how to increase engagement which is the best way to move into the notifications of your subscribers and get more of them seeing EVERY video you publish.
May 14
How To Grow Using the Most Actionable Metrics in Analytics Then finally, in Week 8 you'll learn how to track your success and find hidden opportunities for growth in your YouTube analytics.

We'll show you where to focus your time when you look at your data and what the most actionable items are in terms of helping you improve your videos and strategy for more views and subscribers.

Get 20+ Hours of Expert Interviews on How To Turn Viewers and Subscribers into Income

Once you complete the 8 Week training you’ll have everything you need for YouTube growth and creating an engaged community.

Next, if you're looking to turn your channel into a full-time income, or your building your channel as a new traffic source for your business, when you join today you'll also get access to some of the top online business experts in our Expert Sales Success Series.

Here are just some of the topic you'll learn.

Topic Details
BONUS How To Make Money Using Adsense A detailed strategy for going from $0 to $10,000/month in Adsense revenue.
BONUS The Role YouTube Plays in your Business A strategy discussion on generating sales from your YouTube audience.
BONUS Working with Brands and Sponsorships How to start reaching out to brands and landing sponsorship deals.
BONUS Pitching Brand Deals How to pitch brand deals and sponsorships to companies and organizations.
BONUS Growing your Patreon income A Patreon employee teaches your how to effectively use Patreon with your audience.
BONUS How to boost YouTube and Email growth with paid advertising Derral Eves gives us the best strategy for growing our channels and email list with paid advertising.
How viral videos REALLY go big in 2018
Travis is responsible for more than 90 billion views. He shares how to use videos to drive social shares and sales.
BONUS How Colin Grew Revenue by 6 Figures with Video in his Marketing Funnel
Colin uses a game-changing video marketing strategy to create successful sales funnels.

Be Prepared for What This Course Entails

WARNING: There’s no question you will get an insane amount of information and value from this class, but education doesn’t matter if it’s not put into action. Before you sign up for this course, make sure you can commit to an intense amount of training. (You know, like how Michael Phelps eats 12,000 calories a day to become an olympic gold medalist).

This class is not for the faint of heart. It will take hard work and a time commitment, an average of around 5-6 hours a week. Sometimes more. Sometimes less. We want you to know this going into the experience so that you get the most coming out of it.

Join A Community of Creators

Perhaps the best part about Video Labs is the small group of other creators you join in your YouTube journey. Together you learn each other’s channels in an intimate way, you support each other, grow together, and develop relationships that allow everyone to capitalize on each other’s strengths and knowledge.

This happens through our private Facebook group where your “lab mates” and I are always posting and interacting with each other as they work through the training videos, assignments, and channel reviews together. It also happens in our weekly LIVE video sessions that are led by me. Everyone can join with a webcam and microphone or call in via telephone and join the discussion.

14 Day Money Back Guarantee

Video Labs is backed by our 14 day money back guarantee.

This gives you a full 2 weeks to jump in, start upgrading your channel, and seeing more views and growth.

And, if after 2 full weeks inside the program, you aren't getting the value from the course you hopped to get, all you have to do is shoot our support team an email and they'll give you a prompt and courteous refund.

What You Get in Video Labs

As a quick overview, here's everything you get in Video Labs:

  • You'll learn our proven process for growing YouTube channels. It reproduces results for every creator who does the work.
  • You'll work with me and my team in weekly live video calls and our private Facebook group.
  • You'll get weekly assignments to complete on your channel that will help you move toward your goals.
  • Every week for 8 weeks, you'll get an in depth video training to watch.
  • The conversations are custom-tailored to your specific needs and goals.
  • You'll get access to a small community of other YouTube creators who are working through the same assignments with you for support, encouragement, and accountability.
  • You'll get the opportunity to receive personal, written plan about how to grow your channel based on all the principles you'll learn in Video Labs.
  • And so much more...

Whether you have a business and you want to use video to grow sales, or you hate your day job and you want to turn your passion into a full-time career, Video Labs will give you the exact process, expertise, and community you need to find success and massive channel growth.

Let's do it together!

Tim Schmoyer
Video Creators, Founder


You actually get access to Tim AND other YouTube strategists on his team. Throughout the 8 weeks, Tim joins every weekly live meeting to help answer your questions about that week's training and material, walk you through ideas on how to best integrate it into your specific channel, and offer whatever support he can.

Other strategists on Tim's team also pitch in by working through weekly assignments with you in the live calls, answering your questions in our private Facebook group, and making sure that you get timely responses to everything you're working on inside of Video Labs and your YouTube channel.

I feel that by working with a group of 27 creators I can serve them well for these 8 weeks. If there’s more creators than that in the group, I’m afraid some people are more likely to “drop between the cracks,” so to speak. But don’t worry — if you don’t make it into this group, stay tuned for another one like it in the future.

You! Seriously, you. Part of why I’m limiting this group to only 27 people is so I can tailor the content, discussions, channel reviews, and trainings for the people in the group and the goals they have for their YouTube channels. If you asked me to guess ahead of time who might be the most likely to join, I’m going to guess small business owners, entrepreneurs, and creators who earn at least $100/month from Adsense. Personally, I think joining this Video Lab is a no-brainer for those types of people, but I honestly will do my best to craft this Video Lab based on everyone who is a part of it.

That would be cool, but no, I can’t. For some people, they will need to keep working the material taught in Video Labs for years to see their growth exponentially gain momentum over time (as is the case on my Video Creators channel). For others, they’ll take this material and something will just click for their channel. They’ll see growth take off like crazy. Others may not actually do the work that will get them results and will see no change at all. I obviously can’t control that. Or, some creators are targeting a fairly small and niche audience. Their channels will never be big even though they could be reaching 100% of their audience on YouTube. My channel, Video Creators, is in that position. Compared to verticals like gaming, vlogging, and beauty, my audience will always be relatively small. Yet, with a good business model around the channel, they can be some of the most profitable audiences. (Yes, we talk about that in the course.)

Monday, March 18, 2019 is the final day to pay and register. After that the group will be closed. Of course, since the group is limited to 27 creators, registration may close before that date if all 27 spots fill up before then.

It’s hard to say exactly, but based on past Video Labs it’s clear that those who put more into the process see better results on their channel. To give you a more concrete answer, though, each weekly training video ranges between 30 to 60 minutes. Our weekly LIVE meetings usually last about 60 to 90 minutes. And your homework assignments generally take a few hours. So all in all, it probably requires around 5 hours a week.

Of course! While there’s a lot of value from interacting with the group and myself in the live events, a recording of the sessions will be made available afterwards, which you can watch at your leisure. Just don’t wait too long to watch it so you can still do the assignments with the rest of the group and stay up-to-date with the discussions in our private Facebook group.

Yes, although the price may increase for future Labs. The format and structure may change for future groups, but I intend to offer personalized, group trainings in the future. To find out more info when it becomes available, be sure to become a Video Creators Insider and keep your eye on your Inbox.

I totally get it. This isn’t for everyone. I really do believe that many people in the Video Creators community have messages that need to spread, so my YouTube channel will always be free and my training resources will always be affordable. For those who want a more on-going personal touch than what my channel and courses can offer, though, I’m offering this Video Lab.

In case it’s helpful, think about it this way: my normal rate for a one-on-one hour long consultation is $497 per hour. Instead of an hour, you get access to me for less than $250 per week. Plus access to other YouTube strategists on my team, guest experts, community, training, channel reviews, and more. I’m not gonna lie — I’m very proud of what I’ve put together here for creators and am glad I can offer it as affordable as $1,997.

No, sorry, there’s not. The full price is due up-front in order to register for this Video Lab.

Because I would like the creators in this group to solidify together fairly quickly, it has only a 14 day refund policy. That means if you decide that this group is not for you, please request your refund by April 1st, 2019. After that, the $1,997 is non-refundable.

Make 2019 the year you grow your channel, build your community, and spread your message.

YouTube Certified Expert

Tim Schmoyer

Tim Schmoyer is the founder of Video Creators, an agency that provides next level video strategy for established YouTube creators. He has more than a decade of experience, generating over 17 billion views and 71 million subscribers on YouTube for brands like Disney, Warner Brothers, eBay, HBO, Budweiser, MTV, television celebrities, upcoming creators, and even YouTube themselves. Today he lives in Cincinnati, OH, with his wife and seven children.

Course curriculum

  • 1

    Welcome to Video Labs!

    • Welcome to Video Labs!


    • Our Main Goal for You

    • Course Overview

    • Our Private Online Group

    • How to Navigate our Private Community

    • How To Get the Best Results

    • Channel Reviews

  • 2

    Session 1 - Setting the Foundation

    • Your First Assignments

    • Overview of your First Assignments

    • How to Access the '30 Days' Course

  • 3

    Session 2 - How The Algorithm Works

    • Lesson

    • Assignments

  • 4

    Session 3 - Ranking on Home, Suggested, and Search

    • Lesson

    • Assignments

  • 5

    Session 4 - A Proven Structure for Boosting Video Growth

    • Lesson - Part 1

    • Print the, "Story Canvas"

    • Watch this Case Study

    • Lesson - Part 2

    • Assignments

    • Channel Review Opt-In/Out

  • 6

    Session 5 - Creating Videos People Can't Stop Watching

    • Lesson

    • Print the, "Hero's Journey Canvas"

    • Watch, "The Bucket Shot"

    • Lesson - Part 2

    • Assignments

  • 7

    Session 6 – Building a Deep Connection with Viewers

    • Lesson

    • Tim's First One-Take Attempt

    • Your Story + Your Audience's Story

    • Print the, "Your Audience Canvas"

    • Assignments

  • 8

    Session 7 - Data to Optimize Your Channel

    • Lesson

    • Using the "Publish Date" filter as an alternative to "time period" groups

    • Download, "Channel Optimization Cheat Sheet"

    • Assignments

  • 9

    Session 8 - Data to Optimize Your Videos

    • Lesson

    • Download, "Video Optimization Cheat Sheet"

    • Assignments

  • 10

    Group 1 Channel Reviews:

    • Introduction

    • Channel Review #1: Ben & Erin Clarke

    • Channel Review #2: Jennifer Kassir

    • Channel Review #3: Richard Martin

    • Channel Review #4: Sam Kary

    • Channel Review #5: Jake Picker

    • Channel Review #6: Mark Langlois

  • 11

    Group 2 Channel Reviews:

    • Introduction

    • Channel Review #1: Sam Gavis-Hughson

    • Channel Review #2: Ryan Wexelblatt

    • Channel Review #3: Jeff & Tristan Anderson

    • Channel Review #4: Adam Visnic

    • Channel Review #5: Luisa Zhou

    • Channel Review #6: Danielle Kim

  • 12

    Bonus Content

    • Paid Promotion

    • The Role YouTube Plays in your Business

    • Working with Brands and Sponsorships

    • How To Make Money from Adsense

    • Video Production, Sound, and Lighting

    • How To Effectively Use Patreon with your Audience

    • How to Pitch Brand Deals and Sponsorships

    • How to Test and Optimize Video Shareability

    • MCNs: What are they and should you join one?

    • Taxes, Business Classifications, Money, and Write-offs for Creators

    • Common Elements that make Videos Go Viral [Feat. Travis Chambers]

    • Going Full-Time on YouTube [feat. Austin Null]

    • Trademarks, Copyright, and Fair Use [feat. Kenneth Kunkle]

    • How Closed Captions Influence Video SEO [Feat. Lily Bond]

    • Boosting Creative Productivity with Evernote [Feat. Steve Dotto]

    • Using VidIQ for video SEO and community management [Feat. Rob Sandie]

    • How I manage an email list of YouTube subscribers

    • Money with Evan Carmichael

    • Analytics with Matt Ballek

    • How to Boost YouTube and Email Growth with Paid Advertising

    • Audio File: How to boost YouTube and Email growth with paid advertising

    • How to Grow your Facebook Audience with Video

    • How to grow your Facebook audience with video

    • How viral videos REALLY go big in 2018 [feat. Travis Chambers]

    • How Colin Grew Revenue by 6 Figures with Video in his Marketing Funnel

    • How To Tell Engaging Stories

    • How To Start Converting YouTube Viewers into Sales

    • How to Creatively Edit a Story for Better Retention

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.